|
How To Start A
Candle Business
By:
Alice Stacy
Every year,
America spends $2 billion lighting up their lives with the romance,
and soft glow of candles that come in all shapes, sizes and scents.
They're one of the most popular home decorating accents, even for
people who are not dedicated to doing their home in themes and
matching colors/accessories.
Now is an excellent time to start a candle business, either as a
supplement to your regular income, or as a career that can be
carried on in the evenings after your partner is home to look after
the children.
One of the basic recommendations before starting any business, is to
research the sales statistics for your area, and nationally. This
will give you a good idea of whether or not these products are in
demand in your area and if your business will be a success. You have
the option of conducting a business locally, or combining it with an
Internet site that will bring you more orders. Remember though, that
there is a time commitment to both, and be sure that you can handle
that before you jump into deep waters.
If you make candles yourself, that's great! You can advertise your
business through flyers, posters, word of mouth, and demonstrations
at home or office lunchtime "parties". The most difficult aspect is
not in starting the business, but in balancing it with your personal
life, while balancing the time needed for both, along with the
business aspects such as buying supplies and setting prices.
You may choose instead, to work for an established company that will
equip you with samples and catalogs, which you can share with
family, friends and co-workers as well as displaying at home
parties. In addition, many of these companies also include candle
accessories like sconces, holders, candelabras, decorative rings,
and snuffers.
About the
Author:
For more information on the candle sales business, visit
http://www.candlesalesbusiness.com

12 Reasons Your Website Is
Failing
by Willie Crawford
Send Feedback
to Willie Crawford
Most Saturdays I
conduct a free networking and brainstorming call where we critique and
give makeovers to 2-3 websites. On the weeks that we don't review
websites, the calls are generally "open discussion" of Internet
marketing issues.
These calls are just another
tool in my very effective marketing arsenal, and you can join them by
registering at:
http://WillieCrawford.com/free-brainstorming-calls.html
During most weeks, I get dozens of joint venture
proposals, and several potential new clients who want me to evaluate
the potential of a project that they're working on.
Many of the joint ventures that I turn down, and
many of the clients that I reject, are for the same reason. Their
websites are so poorly written that I know that the websites won't
convert. I rarely do outside copywriting, but I often suggest
revamping their websites before they move forward.
With the sites reviewed on my calls, and with the
sites I look at for other reasons, I notice many of the same mistakes.
Here are 12 of the most common:
1) The site has no focus. A website should be
designed with its primary purpose in mind. You should have ONE thing
that you'd really like most visitors to your page to do. Almost
everything on that page should lead the visitors toward deciding to
take that primary action. Nothing on the page should distract them and
"lead them off down other trails."
Common primary actions that you'll want your visitor
to take are to join your list, buy your product, download a free trial
version, or join an online community. Make sure that you know what you
want your visitors to focus on and get rid of the other distractions.
It's been proven that if you give your visitors too many choices or
confuse them, they will simply choose to leave!
2) The site has no email capture mechanism. Most
honest copywriters will tell you that in most Internet marketing type
niches, a 1-2% response rate to a sales letter is VERY respectable.
You've worked very hard to get visitors to your site, and if you
completely ignore the 98% who don't buy you're not going to be in
business very long.
Incorporate a form into your website that gets them
into an auto responder so that you can follow-up with them. Offer them
a free report, access to an MP3 on the topic, or access to an
exclusive community. Get them to opt-in, and then you can follow-up
with them on their topic of interest.
Your opt-in form can be set up "in-line" as a part
of the webpage, and even take them back to the point on the webpage
where they were reading before they stopped to opt-in. You can also
have an exit popup, or pop-under, that offers them a freebie as
they're leaving your site. Once they've decided to leave, you'll
probably NEVER see them again unless you have a way to invite them
back. An auto responder is the perfect way to do this automatically.
3) The owner is "hiding behind the website." Web
surfers are skeptical and distrusting. You need to let them know that
there is a real person behind the site. Give them contact information,
show them your photo, and even let them hear you. You can easily add
audio or video to your website, and allow it to "touch" your visitor
on such a deeper level. When people hear your voice or see you talking
and get to watch your body language, you communicate so much more
effectively than just the written word.
To add audio to your website, all you need is a
microphone plugged into your computer. To add video to your website,
all you really need is a webcam plugged into your computer. There are
services that will take this audio or video, allow you to edit it with
a few clicks of your mouse, and then stream it from their servers or
upload it to your server.
A totally amazing service that I use is called Audio
Acrobat. I use it to have customers, subscribers, etc., call in and
leave testimonials. I use it to record some teleseminars, interviews,
product recommendations, and for dozens of other purposes. I do record
video from my webcam to this service too. You can also upload video
recorded on a regular video camera to this service, and then stream it
from their website.
As I said, I LOVE Audio
Acrobat. If you want to check it out, you can get a free 30-day trial
from here:
http://williec.audioacrobat.com/
It’s where I have dozens of testimonial lines, dozens of audios, and a
few videos. It's also how I save on my web hosting bandwidth ;-)
4) The owner of the site offers no credentials. The
very first question I ask when reading a magazine article, watching a
television show, or reading a webpage, is "What makes this person
qualified to teach ME this topic." Most web surfers don't trust you
and believe that most Internet sites are out to rip them off. You need
to show them that your experience and training make you qualified to
teach them the topic. In addition to formal credentials, a
professional looking website also shows that you are a serious
businessperson. Don't skimp on your website’s design!
5) Not offering proof of statements. It's natural
for you to say how great you and your product are. That means nothing
to potential customers. Get others to share how your product improved
their lives. Use media interviews and statements by officials in
professional organizations to provide third-party validation.
Testimonials with photos, audio, or video, are very
powerful. Testimonials with just a set of initials, or with just a
first name, have NO credibility.
6) Offering the wrong payment options. The majority
of Internet users prefer to pay via credit card. If your product
allows you to do it, and still make a satisfactory profit, consider
taking orders through an answering service or call center, via fax,
via snail mail, and through third party processors such as Paypal as
well. Evaluate each of these options and decide which of these make
sense for you.
As an aside, I once considered even offering my
customers the option to order C.O.D. (cash on delivery). My local
postmaster strongly suggested that I NOT do that and also pointed out
that it's almost never done these days. He convinced me that it was
more trouble than it was worth :-)
7) Using the wrong or too many fonts. When you use
different sizes and colors of letters on your webpage you need to have
a real reason. When you highlight or underline text on your webpage
you need to have a logical reason.
As your site visitor reads your webpage, he will
subconsciously ask himself why you emphasized a certain word or
sentence on the page. If you had no logical reason, you pull him out
of your message as his mind "wrestles with the why."
You page should be structured such that a "skimmer"
could just read the headlines and sub-headlines and get the message.
He should be able to read just the highlighted text and get the gist
of your webpage. He should be able to just go to the bottom of the
page, read the "P.S." where you've restated your offer, and order
without being forced to read the rest of the page . . . if he's in a
hurry.
8) Using header graphics that distract from the
message. Your header graphic should spell out or emphasize the main
benefit of your product. It should be simple enough that the visitor
is not forced to waste time trying to decipher its meaning.
Sometimes it's better not to even have a header
graphic. This is something you should test. You want to get your
visitor reading the text on your page and discovering how your product
can help him as soon as practical. This is what will sell him . . .
not cute or fancy graphics.
9) Not focusing on benefits rather than features.
Don't tell your visitor how great the product is; tell him how it will
improve his life. Your testimonials should also provide concrete, and
very specific, examples of how it improved someone else's life.
10) Focusing on "I" rather than "you"! Look at your
webpage and make sure that it talks about the customer and his problem
more than it talks about you, your company, and your products. Your
customers don't really care about you. They care about how you can
help them! Read through your copy and make sure that it answers that
question. Make sure that you're not talking about yourself too much
and that when you do talk about yourself, it's answering the question
of how you can help the reader.
11) Not emphasizing the guarantee. When a customer
purchases with a credit card, or through certain third-party
processors, the guarantee is implied anyway. So, why not make your
guarantee a selling point? If a customer goes to Visa or MasterCard
and states that they are unhappy with their purchase from you, they
will get their money back in most cases... and you'll pay an extra fee
for the "chargeback." If a customer goes to Clickbank or Paypal with a
complaint, they will end up issuing a refund in many cases.
Make it easy on yourself by offering and honoring a
guarantee. It will increase your conversion rate; and unless your
product is total JUNK, it won't increase your refund rate.
12) Not using a P.S. Many busy surfers will jump
right to the end of your webpage and read the P.S.(s). If they were
somewhat pre-sold before they arrived at your page, many will go ahead
and purchase at that time. Use the P.S.(s) to restate your offer,
emphasize the guarantee, showcase your bonuses, and to emphasize any
scarcity factor in the offer.
The bottom line is that if your sales page is
horrific, it's pointless to drive traffic to the site. Fix the page
before you do anything else, or you're just wasting time and
frustrating yourself.
A well-written webpage is so pivotal to the sales
process that many professional copywriters will often rewrite bad
sales letters. When they discover great products that they KNOW would
sell if the products’ owners just had better copy, they will often
rewrite bad sales letters, pre-sell the products, and then send the
"ready-to-buy" customers directly to the order form.
My friend and colleague, Dr.
Mike Woo-Ming, recognized the value in revamping bad sales letters so
much that he went as far as to set up a membership site, offering
members rewritten sales letters for Clickbank products in hot niches.
You can check out what Dr. Mike has done and join his site, if he
hasn't already closed memberships, at:
http://FixingTerribleWebpages.com
Tell him that I sent you.
Fix the 12 common errors covered above, and your
website will be more effective than 99% of direct sales websites out
there. Don't fix these mistakes and your sales won't increase, but
at-least now you will understand why.
Keywords: website makeover, website mistakes, no
website sales, increase website conversions
About
the Author
Willie Crawford, Navarre, Florida US
willie@williecrawford.com
More Details about
increase website sales
here. Willie Crawford has been teaching Internet marketing for over 9
years. Take advantage of his uncanny insights and unusual candor by
subscribing to his free, information-packed newsletter. Also visit his
top-rated blog. Do both at:
http://WillieCrawford.com/blog/
What is the
importance of press release?
A
press release is all about the publicity that you can do for your
online business. The more publicity you do for your goods and services
the more your business gets recognized everywhere on and off of the
web. The trick is in making use of all the publicity tools including
press releases in the correct way to draw attention to your site.
Publishing press releases on the web is one great way of going about
the successful publicity of your site.
Well, it is not enough just to write press releases and publish them
on the web, you must know the correct way of writing a press release
to be noticed on the web. There are hundreds of press releases posted
on the web on a daily basis and there are chances that the one you
write will get lost among the lot. The press release that you write
must be just perfect to make you visible on the web.
The first and foremost rule of writing a good press release is that
the information that you give throughout the press release must be
newsworthy. Who will even read the press release that you have written
if the information is not newsworthy? Remember, your press release
must not sound like an advertisement. Rather it should be newsworthy
information about the product or service you are offering to
customers. There is a very thin line between writing about your site
and the write up not appearing as advertisement of your business.
Always remember to ask the question how you as a customer will feel
while reading your write up. And if you feel that you would not like
to read it, then you drastically need to change your press release. If
you do not like something chances are no one else will like it either.
Put special emphasis on the first paragraph of your press release.
Most editors do not go beyond the first paragraph and if you are going
to create a first impression then half the work is done. If some one
likes to read your first paragraph then they will go through the
entire thing.
Press releases have more credibility among all the other publicity
methods. While reading a press release readers do not feel that they
are reading some other disguised advertisement about a product.
Readers and online visitors are more likely to trust credible sources
like columnists, editors and reviewers about the authenticity of any
write up appearing anywhere. Editors will not publish anything that is
not well written.
The buck does not stop here. The next step for you is to submit your
press release to the proper places. You need a proper channel to
publish your press release be it online or offline. Lots of people
must have access to your press release if you are serious about this
and want to create an effect. Create very impressive and eye catching
headlines for your press release. A catchy headline guarantees that
you press release will grab attention and compel people to read it.
Take care that there are no spelling and grammatical errors in your
press release. Get someone to proof read it two or three times so that
there is no chance for any mistakes. Incorrect spelling and grammar
usage is not acceptable. Stick to the facts while giving information
to readers and do not try to use fancy language and adjectives in your
writing.
Steve Waganer has specialization in Web
Marketing. He is expert in Search engine optimization, Affiliated
Marketing, Affordable search engine marketing and articles and press
release. To get his expert advice for your website to get high rank
and top position in major search engines visit
http://www.cometsearchenginemarketing.com
Success By
Doing It
By:
John Watson
-
http://www.motivationtoday.com
The importance of immediate, massive, daily action has been written
about many times already but it is so important that it is worth
writing about again and again. The examples in this article come from
the world of business but they could apply to any other walk of life
as well.
Marketing is the life blood of business but sometimes businessmen will
wait until they have written the perfect advertisement or sales
message before they send out even one ad. They also spend weeks making
sure their website is beautifully designed with all the latest
refinements.
Meanwhile good selling time is passing them by. Their product may even
be out of date before they are happy with the advertisements. By the
time they have everything perfect and ready to go, they may run out of
capital and be forced to close down their business.
The best lesson I learned from the late Corey Rudl at a seminar in
London was not to worry about creating a perfect website. Just get one
up. His own dad had a website selling Ferrari car badges which was
very ordinary but it was making money.
Michael Bloomberg, the billionaire Mayor of New York, credits his
success to getting going without spending too much time planning:
" We act from day one; others plan how to plan - for months."
Dave and Heidi Perry talk about a fairly average businessman and
average marketer whom they call Jack.
Jack's motto was: "Doin' it, Doin' it, Doin' it" i.e. do something,
anything every day towards achieving your marketing goals.
He kept plugging away each day with his marketing even when the format
of his sales brochures and forms was not very good. He would not wait
for the format to be improved. He believed in 'Doin' it' even if he
was not quite ready to do it.
This philosophy and behavior made him a multi millionaire and a
leader. Even though what he said was not profound and could at times
be downright stupid, his action oriented words and behavior led many
to trust him and to follow his suggestions.
"He knew that to get a desired outcome, he had to actually DO
something to get there."
Jack knew that if his audience would just do something - anything -
every day toward their goals, they, too, would get there. He, himself,
just started doing something.
He didn't wait until he had enough money to start his business or
until his advertising materials were perfect or until he had a
stockpile of products to sell. He started with what he had and did
something every day to achieve his goal.
You can't dream or wish your way into riches although this can help.
You have to actually do something about it however badly. What is
worse than a sales ad? No sales ad. Don't wait until you have a great
website or enough money to start your business.
Get going badly now and do something every day towards achieving your
goal. You may still have doubts and fears but by doing something every
day you will make progress and your confidence and power will
increase.
Some people want to master a piece of software before they use it. The
chances are that they will never use it!
The quickest way to learn how a software tool works is to start using
it on a daily basis. We will make mistakes, of course, but we will
also make progress in understanding the software.
I did not use an auto responder for ages because I was afraid of
making mistakes and sending people the wrong message. When I did get
round to using one, I almost immediately made mistakes but learned
rapidly how to put them right and no one sent in any letters of
complaint!
If possible, find a mentor who can hold your hand while you try
something new. However, mentors are not always easily available so
trust yourself to have a go on your own and see what happens.
You will probably amaze yourself at what you can achieve on your own
especially if you don't give up at the first signs of trouble.
Obviously preparation, thinking and planning are worth doing but there
comes a time when the most important thing is to actually start taking
action even if this means you are running risks. Try it and see what
happens.
Start "Doing it!"
Content Writing Quickstart
9 easy writing steps to get you started!
Peggy Hazelwood gives us some practical
tips for writing. The techniques used here to write a letter can be
applied to creating any content.
22nd June 2001
Do you hate to
write? Is it a struggle? Would you rather have a tooth pulled than sit
down to write? Hold the Novocain! It’s not that hard. In fact, I can
show you how to be an Easy Writer in 9 easy steps!
1. Think.
That is where all good writing starts-by thinking. What do you
need to say? “I was late sending my car payment in last month because
Fluffy had to have emergency surgery and I forgot to send the check on
time.”
2. Jot it
Down.
Don’t worry about grammar or spelling. Get the information out of
your head and onto the paper. “Fluffy, surgery, worried, didn’t send
check on time, had money in bank, don’t want to pay late fee.”
3. Write Like You
Speak.
Say out loud what you would say to the bank officer. “I want to
explain why my car payment was late last month.” Write that down.
4. Elaborate.
Now, tell the bank officer more. “Fluffy, my beloved cat who just
turned 12, ate a Lego and had to have emergency surgery early in
November. My car payment was due November 6, I think, but I was so
worried that I forgot to mail the check on time. I didn’t mail the
check until around November 11. I know the payment was late and I want
to apologize. I would like you to consider my circumstances and waive
the late fee this one time for my oversight.”
5. Research.
Are there any missing parts? When was your payment due, exactly?
When was Fluffy’s surgery? Get it right.
6. Finish Writing.
Now, go back and add the missing dates and details. Be clear about
what happened and when. Remember, write like you speak. Don’t try to
impress or use big words. Just write it simply and get it all down on
paper.
7. Take a
Break.
You did it! You got your thoughts on paper.
Go have a cold beverage and relax for a few minutes. You
deserve it!
8. Polish.
Now that you’re refreshed, go back and look at what you wrote. Run
a spell check. Read it aloud. Ask someone else to read it. Fix any
formatting or grammar problems. Keep your page looking clean and
simple. You want to communicate after all, not impress the bank
officer.
9. Hand it
Over.
Now, send that letter. Be proud that you communicated and
completed your task. I knew you could do it!
Author
Information:
Peggy Hazelwood is a writer and editor with 20 years of experience.
She runs the Albooktross
electronic bookstore,
www.albooktross.com,
and the site for writing made easy,
www.ezeewriter.com.
Subscribe to her FREE weekly newsletter- send an email to
albooktross-subscribe@yahoogroups.com.
Finding Content Through Networking
Content Swapping
3rd April 2001
A few months back, we saw a
spate of articles in a certain class of newsletters on a rather
unusual subject: how other publishers could or should generate
“content” for their OWN newsletters and ezines. This topic still pops
up frequently.
The advice often given is
that publishers should try hard to offer “original” content, which is
interpreted to mean content that they write themselves. What the
writers giving this counsel don’t usually make clear, is why something
I write myself is necessarily original, or why something that others
write for me is not.
To be fair, we have to look at the trends that prompted these authors
to bring up the subject in the first place.
Many writers submit their
articles to a number of publications simultaneously. The receiving
publishers are often only too happy to find something to fill up space
in their newsletters, particularly when they don’t have to pay for it!
Several of them will then use the same article all around the same
time.
Since all these publications
deal with the same subject area, quite a few people will subscribe to
all or most of them, and they’re not too impressed to be exposed to
the same articles all over again!
In the world of traditional
print media, it’s not uncommon, of course, for newspapers in different
regions and countries to use the same syndicated material. But the
situation’s rather different with a medium that penetrates all
geographic boundaries in an instant.
Many novice publishers are
so carried away by enthusiasm when launching newsletters, that they
hardly give a thought to their future content needs.
But while nothing can match sound advance planning, the cause is never
lost.
You CAN, if you want, give
your readers the original content they deserve, and you don’t
necessarily have to write it yourself. If it’s already late in the
day, you have to work harder. But with the right approach, it can be
done.
For your purposes, there’s
no earthly reason why the word “original” has to refer to material
that has never seen the light of day before. What it SHOULD mean is
that your own readers have not been exposed to it.
In fact, the prime criterion
for good material is not originality, but VALUE. Sure, originality is
one of the components of the quality of value (facts are hardly
valuable to those that know them already), but not the only one or
even the most important one.
So how do you go about
finding content that’s both original and valuable, when it’s not
practical to create it yourself - and you can’t afford to hire someone
to do it for you?
The secret is this: if you can’t create content, create relationships!
Let’s use a practical example to explain what I mean by this.
Imagine that you’re the publisher of a newsletter about gardening. You
know of another publication on a topic not quite identical, but
certainly complementary, to your own specialty. You drop off a note to
the other publisher, as follows:
>Hi Steve
>I've been an avid reader of "Outdoor Living" for some
>time I enjoy your light-hearted style and have often used
>your practical tips to good advantage.
>I've just completed a new article entitled "How a Garden
>Can Help to Reduce Stress". I was wondering whether
>you'd like to use it for "Outdoor Living"?
>Since the subject of this article is so intriguing and it's
>well suited for your readership profile, your readers are
>bound to find it interesting and entertaining. Until I hear
>from you, I won't offer it to anyone else. If you publish
>it, please give me a little publicity by including the
>"resource box" at the end.
>I'd be delighted to return the favor by publishing a
>suitable article of yours in "Country Gardening." To tell
>you the truth, you might be doing ME a favor. The kind of
>quality stuff I need is hard to come by, and as I said, I
>know you write well.
>Best wishes,
>Joan Smith
>Publisher, "Country Gardening."
Let’s hope that
this is the beginning of a working arrangement between Joan and Steve
that will serve them both well for many years.
And let’s hope that
this little illustration will speak louder than (other) words!
Author
Information:
Azriel Winnett is Senior
Staff Writer at Sling Shot Media
LLC <http://www.listhost.net>
The List
Hosting
SpeciaLists, offering superb list management solutions
for every
business need.
Watch out for plenty of surprises
at our upcoming venture at
http://www.listchannel.com
Creating Targeted Content
10 Tips on how to generate targeted ideas for your
website content
5th April 2001
1. Participate in chat rooms related to your targeted
audience. Watch what questions people are asking and ask others what
information they're interested in.
2. Examine what information in being broadcast on TV,
news and talk shows. That information is usually hot topics.
3. Hang out in similar message boards. People leave
questions for information they're seeking. That is a strong indicator
of subjects to write about.
4. Survey your
web site
visitors or current customers. Ask them what type of articles they
would like to see published on your web site or in your e-zine.
5. Regularly check your site's guest books. People
sometimes leave questions or comments that would help you generate
high readership articles.
6. Check online bookstore's best sellers list. They're
very good resources for finding winning topics and ideas to write
about.
7. Use the time of year to come up with good topics.
You could relate your content to the holiday, season, things that
happen years ago during that time, etc.
8. Join some related
e-mail
discussion lists. Explore the question being asked and the subjects
people are discussing.
9. Relate your article to a current fad that's going on
in your specific industry. The topic is usually interesting to your
target audience.
10. Make a file of visitor or customer questions
you receive via e-mail or
phone. Usually,
others have the same questions, but never ask.
Author Information:
Over
40,000 Free eBooks & Web Books when you visit:
http://www.ldpublishing.com
As a bonus, Bob Osgoodby publishes the free weekly "Your
Business"
Newsletter - visit his web site to subscribe and place a FREE Ad!
http://adv-marketing.com/business
Is it all hype?
By Heather Piehl
We have all heard the buzz the past few
years…work at home, stay at home or work outside of the home, which
type of mom are you? It seems that we all of a sudden have to put our
tally mark in one column or another on this issue. That fascinates
me. When I became a stay at home mom almost 9 years ago, it was
“hush, hush” if you were a stay at home mom, it was almost shameful.
Now, SAHM and WAHM are proudly displayed on e mail signatures, blogs,
and message boards. The WAHM industry has exploded with online
businesses everywhere you turn on the internet.
I have been on both sides of the issue;
I was a single work outside of the home mom for the first year of my
daughter’s life. I became a stay at home mom while pregnant with my
second child. It was a choice I made gladly after my company gave me
the choice between them or my family. I have to admit, though, I had
never really thought about it one way or another. I worked, it was
what I had always done and I didn’t plan to do anything different.
The pangs of leaving my baby in daycare still lingered but I learned
to live with them, as a single mom, I had no choice. I did have
reservations about being able to leave two children in daycare but I
thought I would handle it just fine. With a very supportive husband
and the ultimatum from my employer, I became a stay at home mom. A
road I had never dreamed I would be able to travel, it has been rough
but so rewarding!
I have slowly became a work at home
mom, I dabbled in two moderately successful businesses, sold on e bay
and other things to help contribute to our now one income family.
This whole process helped me evolve. I did not realize it at the time
but as a young mother, I did not yet know “what I wanted to be when I
grew up”. I was not fully college educated; I had no degree to
dictate the career path I would take. I knew the things I thought I
wanted to do, I knew my interests but did not know what it was that I
really wanted for myself. I had just climbed up the ladder in retail
management. From the high school girl running a register to being on
the management team of a well known retail store, I was proud of my
accomplishments but was not fully satisfied, it was all I knew and I
knew it well so it seemed to make sense to concentrate my efforts
there.
I knew I wanted to be in business, I
have always wanted to be in business for myself. This I think is the
goal of so many moms. It is a wonderful goal, it would be so great if
we could all stay home with our children and work from home. My
problem was I was looking at it from the point of view of making money
to contribute to my family and not from the point of view of being
fulfilled. That sounds like a selfish statement, I know, the little
voice in the back of my head is remembering HAVING to work as a single
mother to support my child. I understand that working from home just
to feel fulfilled is not always an option. I think, though, that a
mistake most women make when trying to make money from home is that
they focus on the money part. It takes a small business a minimum of
5 years to start seeing growth and profit. Most women don’t know that
when choosing to work from home with their own business. You will
have successes, fluxes of great cash flow and then become frustrated
with the lack of businesses. A yo-yo that is hard to take when you
start feeling guilty for not being able to contribute in a steady way
to the finances. Of course, there are exceptions and some women hit
it on the mark right off the bat. But for most of us, our business
will not be steady and reliable for 5 years. Many of us pack it in
way before that.
So what do we do? Now that it is okay
to say you are a stay at home mom or work at home mom with your own
business, how do we overcome the challenges that lie ahead in becoming
successful? How do we overcome the challenges that face us when we
are torn between our business and our families? How do we overcome
the guilt of feeling selfish when we are taking time to feel
fulfilled? After all, we are first mom; there is no time for feeling
fulfilled. Or is there? Are we making a big mistake by not thinking
of ourselves as an equal to our children in time and attention? What
are the risks, the differences and the benefits of staying at home,
working at home or working outside of the home? How do we even begin
to sift through this all?
I can not stress
enough the importance of networking! I think it is the key to not
only your business life but your personal life as well. Especially as
women, we have a talent for lifting each other up and maybe motivating
through competition. Your networking group should be a friendly,
honest, willing group of people that you trust. People who will be
truthful with you and who you do not have the fear of running off with
your great idea! I truly believe that strengthening your network base
should be one of the first things you concentrate on. A good support
base is something you will not regret "investing" in!
Heather Piehl is a WAHM to
5 beautiful children. She has almost 10 years of experience being a
WAHM including two original businesses, working in direct sales and as
founder of
Minnesota Women's Source
and the
Minnesota Women's Small Business Expo and
Sale.
You
can find a monthly article to highlight the lighter side of the Wahm
world at
Heather's Corner.
The World of
Duplicate Content - Use of a Filter
The World Wide Web is like a
running race or marathon where websites compete to reach the
finish line first. In this case the finish line is higher
ranking. And in this race for supremacy it is important to avoid
duplicate content and its penalties.
To facilitate the efficient
functioning of directories search engines have been armed with
content filters. This removes or filters duplicate content from
pages it’s indexing. And the most hurtful penalty is lower
rankings.
Unfortunately, these filters
not only catch rogues but web pages that are genuine too. What
webmasters need to do is understand how filters function and
know what action is to be taken to avoid being filtered out.
When a search engine
sends out spiders the filters leave out or sieve:
-
Websites that feature
identical content. And when within a site the webmaster
includes many copies or versions of pages to cheat the search
engines. Filters are also extremely sensitive to “doorway”
pages.
-
Content masked by different
packaging. Known as “scraped content” this duplication of
pages with little or no relevant changes falls prey to
filters.
-
Product descriptions featured
by e-commerce sites. Most e-commerce sites publish alongside a
product the manufacturer’s description of the product and this
content then appears on zillions of e-commerce sites falling
victim to filters.
-
Articles distributed widely
over the net. While some engines are
programmed to find the origin of the article there are others
who may not be able to source the origins.
-
Pages that are not duplicates
but contain the same core material written by different
people.
To get the better of
filters you need to:
-
Use a tool like the Similar
Page Checker http://www.webconfs.com/similar-page-checker.php
to ensure that the pages in your site are not mirroring
content from elsewhere. In case there are other URLS with
similar or identical content the tool will reveal them to you
and you will be able to make changes in your pages.
-
Be vigilant and know who has
“helped” themselves to your content. By using
www.copyscape.com you can determine which websites have stolen
or copied your work.
-
Even if you do use
distributed content you can add a commentary or make changes
to the page focusing on its relevance to your site.
By making any content your own you are making it
unique and different and this will ensure that the pages are
not filtered by search engines.
-
Even if you are running an
e-commerce site you must include product descriptions that are
distinctively yours and not run of the mill.
Lean as much as you can about
duplicate content and its dangers. Read the issues that were
discussed at the SES 2006 New York Session and other forums.
Remember most search engines, Google, Yahoo, or Open Directory
Project do not want to be flooded by duplicate content and web
pages.
Jake Baillie, President of
TrueLocal listed the duplicate content mistakes to be: circular
navigation; printer friendly pages; inconsistent linking;
product only pages; transparent serving domains; and bad
cloaking.
It is important for sites to
get high ranking through fair and not foul means.
About the Author: Aaron
Brooks is a freelance writer for
SeoServices, the premier
website to find Seo consulting, link buildings and professionals
seo training, online marketing tips, seo tools and more. He also
freelances for the premier REVENUE SHARING
Discussion Forum site.
5 Tips for Holiday Craft
Shows
by Kara
Kelso & Anita DeFrank
http://www.DirectSalesHelpers.com
Attending craft show can be a profitable experience if you use the
following tips:
1. Show off your best products
Have an eye catching product? Don't leave it at home! They may not
sell, but they'll bring more to your table. Make sure what you are
showing off is an item you sell, and not just a prop.
2. Keep your table simple
Flashy lights, decorations, and tons of shelves are not needed. Keep
your focus on your products.
3. Talk to your customers
While walking around we noticed not a lot of vendors were talking
with their customer and encouraging them to buy. You don't have to
be pushy, but ask them what they are looking for. You might have
what they want, but they may not see it right away!
4. Have nice brochures
This is something free they can take home to look at later, so you
want to make sure it outlines your business and products well. If
your company brochures are expensive, design simple ones at home to
print and take to your show. Keep the company brochures to include
with orders.
5. Smile!
More than just interacting with your customers, be friendly as well.
A smile can go a long way!
Craft shows may take time to get use to and profit from, but once
you do they can be your best friend. As the old saying goes,
"practice makes perfect", but with these tips you will have a good
jump start!
How to Take Orders at Craft
Shows
We've discussed how
important it is to have stock on hand, and how you want to sell off
the table rather than take orders. However, if you are just getting
started and your stock is low, there's several ways you can increase
the number of orders you take in at an offline show.
1. Display Order Forms
If you have products which must be custom ordered, display those
next to your order forms. It's an extra visual for the customer and
understanding of how your ordering process works. They also know
they can quickly put in their order if the forms are already on the
table. Remember your customers don't have a lot of time!
2. Display All Products
While you may not have a large stock, you'll want to put out as many
products as possible. Let the customers see and touch all products.
Use those products if possible - such as placing food in a dish
which holds food. I once saw a Pampered Chef rep use cookie cutters
on meat and cheese samples which were placed on a serving dish. They
displayed what could be done with the cookie cutters, as well as the
use for the dish.
3. Don't Hide Catalogs
Catalogs can be expensive, but don't hide them. If you don't want
just anyone walking away with them, place pages in a binder which
can be set out on the table. Shoppers at craft shows want to see
prices. Don't hide it from them or they may loose interest! You
shouldn't be ashamed of your prices if the product is of high
quality.
4. Talk to Customers
This is important no matter how your are selling. Get to know your
customers and their needs. Don't assume your display will sell your
products alone. Even the worst display will sell hundreds of
products if the person behind it is talking. With so much to look
at, it's easy for your customer to miss an item they may be truly
interested in. Also it's possible you don't have a certain item on
your table they would like, and they may not take the time to flip
through your catalog.
These are the basic ways to make sure you sell the most products if
you are taking orders. Mostly it takes a lot of trial and error, so
don't give up after only a few shows.
-----------------------------------------------------------
Anita DeFrank & Kara Kelso, authors of Direct Sales Success,
specialize in coaching direct sales representatives to reach their
goal of becoming successful in their field. Visit
http://www.directsaleshelpers.com
for free weekly tips.
The Customer Is Always Right
One of
the most basic rules of business, but often times forgotten. No
matter what goes on we must remember - the customer is always right!
This tried and true statement stretches back to the beginning of the
small business revolution. When customer service was the most
important aspect of business, which set them apart from the big
corporations.
Offering the best customer service possible is just as important
today as it was more than 100 years ago. In today's world there are
just too many options. If you don't treat your customers right, they
will have no problem doing business with someone else.
Not only does poor customer service lose a customer, but negativity
travels far. Most know a happy customer might tell a few people (if
any) about your business, but an unhappy person will tell everyone
they know. As a small business owner, can you afford to lose
hundreds of customers due to one unhappy customer?
In the work at home mom community, when business is done with other
business owners, it can get tricky. We are suppose to understand the
hardships of running a small business, as well as show compassion to
family emergencies. However, business is business and customers are
customers. No matter what the social status of your customer, they
are still just that - a customer.
The lesson here is to always treat everyone like a customer. No
matter how mad you are about what they've said, keep your cool and
make it right. Don't argue with them, because they WILL spread the
word on how hard you are to work with. If you lose money because of
the situation, live and learn. There are situations where the
customer will be in the wrong and just trying to scam you, but don't
ever assume they are. Learn from the mistake and put your own rules
in place so it won't happen again.
It's inevitable, if you're in business, at some point, you're going
to have to deal with a disgruntled customer. The protocol should be
to apologize and get the issue resolved as quickly and painless for
the customer as possible (within reason of course).
The bottom line which I feel needs to be said just one more time -
the customer is always right! Remember it, and you will go far in
business!
------------------------------------------------
Anita DeFrank & Kara Kelso, authors of Direct Sales Success,
specialize in coaching direct sales representatives to reach their
goal of becoming successful in their field. Visit
http://www.directsaleshelpers.com
for free weekly tips.
Child Care For Work At Home Mum's
By
Christain Cullen
Many
potential Wahms think that starting an at home daycare business will
be an easy way to make extra money and stay at home with their
children. Owning a childcare business can be rewarding and does have
many perks. However, the realities of this type of business are far
from the ideal expectations of most people considering childcare.
If you
have experience in child care or a degree related to the child care
field, then opening your own daycare as a Wahm is a natural extension
of your our of the home job. However, there are a few important
distinctions between working for someone else taking care of children
and running your own in-home facility.
The first
point to look at is money. At home childcare businesses can be
profitable, but it normally takes six to eighteen months for Wahms to
see any substantial income coming in. This may not be a problem for
you, and if you are committed to building the quality and size of your
business, the start of your profitability can be on the low end of
that scale.
It takes
several months to a year to turn a daycare into a profitable daycare
for many reasons. First of all, each state has its own licensed
childcare requirements. Getting licensed to have a home daycare means
attending classes, passing certification and having your home
inspected. While you are going through this process, you can look into
doing some unlicensed childcare for a few children to start building
your business. Each state has its own rules for unlicensed childcare.
You should take the steps, however, to get licensed because it will
increase your clout in the eyes of parents and make it easier to get
funding for your daycare.
It can
also take a while to become a profitable daycare because of the start
up costs involved. While you do have some baby and child items from
your own children, there are many things that you’ll need to buy in
order to make your home functional as a daycare. You’ll want to buy
tables and chairs, art supplies, music CDs, games and other activities
that the children can use while they are in your home.
Finally,
it takes time to build up a list of children who attend your daycare.
There are many home daycare centers to choose from in every town, and
once parents find a good center they normally stay there long term.
Finding new clients can be difficult, especially if you don’t take
care of infants or babies. Getting clients can be easier when you are
licensed, but to begin with you need to rely on networking with
parenting groups, people at your church, people in your community and
friends in order to build your business.
Despite
the long start up time, many Wahms find that owning their own in home
childcare center is a great solution to their work at home problem.
There are many benefits to taking care of other people’s children.
Your children will never be without playmates to entertain them.
You’ll have access to many fun and exciting programs made especially
for daycare business owners, including discounts on supplies. You may
even be eligible for federal subsidies for food and diapers for your
cares.
To find
out if owning a home daycare is right for you, read up on the subject.
Visit other home daycares and ask how those Wahms are enjoying their
business. Find out what your state and local regulations are regarding
licensed and unlicensed daycare. Once you’ve done your homework,
you’ll know if owning a childcare is right for you.
For more information and helpful tips on
childcare for wahms
try visiting
www.seewhatwehave.com,
where you will find detailed information for those mum's
wanting
to work from home.
Ideas to stay focused and on
purpose
By:
Suzette Walker
When you first bring your
profession home and begin your stay at home business, you will soon yearn
for that tiny little cubicle that you had when you were at an office
working for someone else. At least when you were in your own cubicle, you
were able to turn your back on impositions and get your work done.
However, in an at home atmosphere, this does not always happen. When
working for an employer, usually it was a nine to five job where your
productivity did not have that much influence on your paycheck at the end
of the week. This is not so with your own business. Your salary is
DIRECTLY proportional to your productivity. You will need to learn early
on in your business how to combat these interruptions, stay focused and on
task or you will not be in business for yourself for very long.
To be able to overcome your distractions, you will need to recognize where
they are coming from. Are they self imposed or are they from family and
friends? One self-imposed distraction that can be extremely disruptive is
procrastination. It is also easy to fall off task when we have too many
interests and try to do all of them at once. This may seem like
multi-tasking but really you are just spinning your wheels and exhausting
yourself. Self-inflicted distractions are the most difficult to conquer
but it can be done. By following a few simple steps, you will have no
problem winning against the time wasters.
1. Quiet Time: It is not necessary to step into your office and become
involved in the first task on hand immediately. Take a moment to sit and
look at your computer and look out of the window. Better yet, step outside
for a moment in the morning sun and clear your mind of the daily family
activities. This is what you would normally do on your commute from your
home to a normal job at an office. Take ten minutes in the morning to
begin the transition from family/house life to work life. Begin to think
about the projects that are a priority for the day.
2. Create a To Do List: After you have spent a moment “commuting” to work,
begin to create a to do list of the projects and tasks that need to be
done. It is okay to add to this list throughout the day for additional
items that you might have forgotten about. When creating your list, do not
just write down a general idea of the project. Give your task a name and
break it into milestones. This will eliminate procrastination and make the
task easier to manage. This is especially important for long-term
projects. Each time you cross off an item on your to do list, it will give
you a feeling of accomplishment.
3. Have a Set Schedule for Tasks: Most employees have a set time to work
such as your old “nine to five” job. It is also important to follow this
same rule when working from home. Have a set time that you will begin work
and close up shop at a certain time. Since you own the business, you can
choose if you want to work ten hours straight through or break your day
into two work periods of five hours each. Also, set a fixed time to answer
your email and other daily tasks. You do not have to answer every email
that comes to you within minutes of receiving it. Sometimes it is even
easier to just turn off your email program all together until your set
time.
4. Shut the Door! With smaller children, you will need to address each
issue as the need arises. That is not so with older children. They will
understand when you tell them you need to work from x to y. Hire an
in-home babysitter for younger children or enlist an aunt or grandparent
if possible. If the phone becomes a distraction, turn the ringer off for
an hour so that you can concentrate on your task. Most of all, do not
permit family and friends to distract them. Be firm with them and let them
know that you are at work and cannot be disturbed for x amount of time.
You will be glad you did.
The main key to successfully staying on task while working at home is to
identify the problem that exists and nip it in the bud quickly.
Article by:
Copyright @ Suzette Walker
lovetodream2.com helping others to
achieve financial freedom. Most financially successful individuals grow
rich by starting their own business. You too can own your own business.
10 Ways to Market Your Article
OFFLINE!
By:
Lisa Schulte
So you want to market your
website? First of all make sure that you have a good domain name. You want
a name that is easy to remember and that says something to those who see
it. It doesn’t have to be a full website; it can just be a name that
redirects to your company site or any other site.
So now you have a name and you’re ready to market it. There are many ways
to market online, however you can market offline with much success. Here
are some ideas to get you started:
1. Vehicles – Your vehicle is a billboard that you drive everyday! Have
your site on your vehicle. You can do magnetic signs from your company or
local print shop, or vinyl letters. Go a step further and leave cards on
your own windshield when you park it! People will take them.
2. Mail & Packages - Stamp or write you website on all mail. My site is
stamped on every bill or letter that I mail. I also sell on eBay
occasionally and I always have my website in RED letters across the box.
Many people see that box during the mail process. Be sure to include a
business card inside the envelope or package for whoever is receiving it.
3. Clothing - Wear clothes with your website on them. Be a walking
billboard for your company. People will ask you questions. Buttons work
well too!
4. Flyers & Cards - Use your website on all marketing materials and leave
them everywhere you go. I post them on bulletin boards, in laundry mats,
grocery stores, and everywhere that I go throughout the day. Keep a roll
of tape with you in case there are no push pins. Tape a card to the inside
door of bathroom stalls. Sounds silly, but you can bet anyone who sits
down will read it!!
5. Checks - Have your website printed on your personal and business
checks. You never know who may see it.
6. Auctions - Donate items to auctions and use your website name instead
of your name. It will say donated (Your Website) in the program for all to
see.
7. Classified Ads - Small inexpensive classified newspaper ads work well,
especially if you have a good domain name.
8. Signs - Road signs work well. Keep in mind they may not stay up long
before they are taken down, but lots of people may see them while they are
up. Just use a few words and your website. Simple is best.
9. Voicemail - Leave your website on your voicemail. If you’re not
available to answer the phone, they’ll get a reminder to visit your
website.
10. Out of the Box - Think out of the box! Bus benches, shopping carts,
sides of barns, restaurant placemats, floats in parades, and anything you
can think of that will get people’s attention! Go beyond the ordinary.
Article by:
Lisa Schulte is a mom of 4 boys
who all help with the family business. She loves helping others who wish
to Work From Home!
www.WorkFromHomeToday.com
The Six Best Jobs for Working At Home
By:
Leslie Truex
Every day
I get email asking me how to find legitimate work-at-home jobs. I have to
say this always baffles me because every week I wade through thousands of
jobs to find a select few to post in my weekly newsletter. The problem I
believe is that people look for the wrong jobs in the wrong places. They
often limit themselves to jobs like "typing" or "data entry" that are so
rare they might as well give up on the idea of working at home.
My suggestion to them is to find work in areas that are hiring. There are
many companies looking for home-based employees to do work that doesn't
necessarily require a great deal of experience or education. So why not go
after these jobs?
Some people tell me, "I don't anything about these jobs." THAT'S OKAY.
Many of these jobs don't require a formal education and some have
entry-level positions. Further, several of these jobs pay very well. As
long as you're willing to learn and work hard, there are companies ready
to hire you.
Here are six job types that have hundreds of job openings available now.
These jobs are found all over the Internet on job related websites. If you
have been searching for a work-at-home job, you have probably run into
many of them. Remember, even if you don't know how to do these things now,
many are easy to learn and are worth considering.
Copywriting – Don’t let the word "writing" scare you. You don't need a
degree in English to be a copywriter. In fact, some of the most successful
copywriters break most rules taught in high school English. The best thing
about copywriting is that it can be very lucrative and requires very
little in terms of education and experience. In fact, many copywriting
experts indicate they earned a fulltime income their first year without
having previous experience. Copywriting involves writing promotional
materials including ads, brochures, sales letters, press releases,
reports, and web site copy. There are many good books that teach about
this type of writing and all say you don't need to be a great writer; you
simply need to learn the techniques of promotional writing. Some books
that can teach you about copywriting are "The Elements of Copywriting" by
Gary Blake and Robert Bly and "Writing Copy for Dummies" by Jonathan Kranz.
Customer service – This is another job that doesn't necessarily require a
lot of skill or experience. Most customer service jobs I find are related
to order taking and help lines, and usually require a pleasant voice,
second phone line or DSL, and headset for your phone.
Sales/telemarketing/research (phone surveys) – Many people hate sales and
telemarketing, but if you want to work at home badly enough, its an area
worth trying. Most companies have established scripts and training so it's
easy to jump right in. Like customer service, you will likely need good
phone skills, a quality phone with headset and high-speed Internet access.
Transcription – The most common form of transcription jobs I find are in
medical transcription and usually ask for at least two years experience.
However, legal and business transcription is a growing market. People
doing teleseminars are also hiring transcribers to transcribe their talks.
Then there is the growing captioning field, which are the transcribers who
type for the closed captioning on your television. You can learn medical
and legal transcription through correspondence courses. Or become a
general transcriber or captioner by teaching yourself and practicing to
improve your speed and accuracy.
Translation – The Internet has made the world a smaller place and many
companies want to make their website and other materials accessible to
people in other countries. If you are fluent (speaking and writing) in
more than one language, there are many companies that need your services.
Graphic or web design and web programming – Often employers will want a
combination of all skills required for these jobs so I have lumped them
together. These jobs do require extensive knowledge and frequently
specific software. However, many will take entry-level employees, so if
you can get the education, you may be able to get a job. Many community
colleges offer courses in these areas. You can check online educational
resources as well.
Experts in economics talk about "supply and demand". The above jobs are in
large supply and are waiting for you to fill the demand. If you take the
time to develop your skills, there is no reason why you shouldn't be able
to find a job in one of these areas.
Article by:
Leslie
Truex is a work-at-home consultant and owner of Work-At-Home Success
www.workathomesuccess.com
a free resource to help people work at home in a job or home business.
Sign up for her free ezine to get jobs and other work-at-home information
and resources in your email weekly.
Fewer Employers Offering Flexible Schedules
Little Entrepreneurs - Starting them Young and Creating Good Habits
for Life
By:
Annette Yen
I've been working from home since my youngest daughter was born.
It's been a great adventure and I'm so blessed to be able to stay
home with my kids and bring some income to the family budget. I love
it.
The key to making this work for our family has been having our
daughters work with me in my businesses from the beginning. Now I
know, that sounds impossible. And obviously a newborn can't stick
labels on my mailing etc. But as soon as my kids could walk and talk
I started training them to be little entrepreneurs and helpers,
beginning first with helping me around the house so that I could get
the business work done.
Here are a few quick steps you can take with your little ones to
start them on the road to success in helping you with your business
and even toward helping them get their own home business started
when they're older.
1. While they're still in your arms, use a sling or a backpack to
carry baby with you while you work. Talk about what you're doing and
how they can help you when they're older. The key at this age is
have them WITH you as much as possible and then use nap time to get
those things done that might be impossible to do with a young one
strapped to you.
2. When your little ones can walk, have them help you with some
simple tasks...filling up the dog food, folding washcloths, snapping
beans. Always talk about how much help they are to you and how much
you'll love it when they're ready to do this job all by themselves.
Before you know it they'll be saying, "I can do it mom!"
3. Praise them often for their efforts. They may not put the fork on
the right side of the plate but it's there and it helped. Let them
know it! Make simple jobs easy for them. Put items in drawers that
they can reach. For instance, a two or three year old can easily set
the table with silverware, but it would really help them if they had
a placemat to tell them where each piece goes and if the flatware
was in a drawer at their level. You can easily make a vinyl placemat
a silverware map with a sharpie. Just draw each piece on there and
use the placemats at every meal letting your child set the table.
4. Let them work the business with you. In the beginning that might
just be having them sit in the high chair or booster seat at the
table while you work the computer and they put paperclips in Dixie
cups. Or buy some tape and construction paper and have them tape
away ... it's cheap and you're using items that they'll be using in
the future to really help you with your business. As soon as they're
ready, have them put the stickers and postage stamps on your
mailings, strap the packing tape on your boxes (it doesn't have to
be perfect!) |